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Scott McKay is a Toronto writer, creative director, brand response specialist, relatively patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « insert lame joke about being able to read a book by its cover here | Main | the verdict (on your crappy brief to the agency) »
    Wednesday
    Mar312010

    "if we took the bones out, it wouldn't be crunchy, would it?"

    DateWednesday, March 31, 2010 at 12:03AM

    One of those late nights of typing on the work front, so instead of my regular wit and alleged wisdom, I offer a lesson in the dangers of using accurate language in product packaging.

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